TikTok - Creator Summit
Role: Senior Creative, Art Director
To encourage the adoption of long-form content, we partnered with TikTok to design an exclusive Creator Summit event in the heart of Hollywood. Knowing our audience consisted of professional content creators, every touchpoint of the event, from the entryway decor to the presentation backdrops, was meticulously designed with shareability in mind. We transformed the iconic Citizen News venue into an immersive, real-world brand experience that delivered immense value, education, and inspiration to TikTok's most coveted creators.
Content &
Learning Moments
The environment was built to spark creation and connection. We designed a Creator Learning Lounge dedicated to teaching attendees about TikTok's premium features, alongside a Creator Content Corner featuring custom vignettes that served as the ideal branded backdrop for social content.
Beyond the aesthetic, attendees engaged in over 160 minutes of curated programming, featuring keynotes from TikTok executives and panels that put the creators themselves in the spotlight.
