L'Oreal - The Unmissable Ad
Role: Senior Creative, Art Director
In collaboration with Facebook, we unearthed one killer data insight. On average, ads on social have their viewers' attention for just 1.7 seconds. Focussing our efforts on Facebook at this insight created the bespoke 1.7 second product demo. We ensured our content not only demonstrates the product's many Unbelieva'brow benefits, but also corresponds with our audience's way of consuming content.
The Results
The digital campaign reached 12 million consumers (70% of the target audience) and saw an 86% media uplift. L'Oréal Paris became the #1 brand and Unbelieva'brow the #1 product in the brow category.
Awards:
The Lovie Awards / Best Creative Use of Data - Bronze
