UFC Journey on Meta Horizon Worlds
Role: Lead Creative, Art Director, Experience Designer, Game Designer
Step into a best-in-class Horizon Worlds experience that fully immerses users in the bold and vibrant world of UFC. Centered around a "Journey to the Octagon" narrative, the experience empowers fans to develop their abilities through virtual challenges, work their way up the ranks, and ultimately be crowned the Ultimate Fighting Champion.
State-of-the-Art
Training Facility
The environment was designed with a bright and electric look, using sleek surfaces to create a modern aesthetic where champions are made.
While the space features an immersive 180° screen for live viewing, it primarily serves as a massive interactive facility. Fans can practice their controls in the Freestyle Training Station, walk through the poster-decked Hall of Champions, step into the iconic Octagon to role-play fights with friends, or enter the gold-finished Victory Vault to pose with prestigious UFC belts.
Interactive Training & Competition
To progress on their journey, fans engage with interactive mini-games to improve their reflexes and earn points. By rising through the ranks, players can unlock the wearable Champion belt.
Key interactive zones included:
Strike Sequence: A reflex-testing game that challenges players to hit glowing targets in the correct order as they speed up.
Counter Attack: A multi-challenge target and evasion game against a hovering MMA dummy, requiring striking and evading.
Spinning Bar: A reflex challenge where players must jump over or duck under a rapidly spinning bar to see how far they can go without getting hit.
