Chromebook & Sex Education
Netflix and Google wanted to bring everyday technology fails to life in a way that communicated the benefits of Chromebook in an entertaining way for a younger audience. We were tasked to guide digital and social media best practises for a Chromebook campaign in collaboration with the cult show, Sex Education, and craft content that would engage with students on social media - with relatable laptop issues that could be avoided on a Chromebook.
Role: Creative Director, Art Director, Game Designer
Ally Island
We created a playful take on Ally’s brand in the world of Animal Crossing with a destination full of branded activities where in-game financial struggles disappeared with the help of Ally banking.
The island featured unique areas that brought different aspects of the brand to life, including Jimmie Johnson’s racetrack, a playable golf course, Little Detroit, Ally’s Dream Home, custom merch, and much much more.
Live on Twitch
Alongside the island, we partnered up with popular Animal Crossing streamer, Kang. Together, we hosted three live-stream events that featured Ally staff inside the game, where they welcomed players, assisted with turnip exchanges, and offered activities and rewards.
Each stream took over the coveted front page of Twitch and introduced Ally to a whole new audience.
The Results
We hit the Twitch.tv front page three times in two weeks. Garnered over 1.83 million individual viewers, equalling over 112k total hours spent with the brand. And 320% more account openings.
Awards:
FWA of the Day
Effie Awards / Brand Experience - Digital Winner
Effie Awards / Finance Finalist
